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Transforming Digital Marketing for Hautehijab
Project Overview
One of our clients hautehijab, a growing business in the e-commerce industry reached out to our digital marketing agency with a clear set of goals they wanted to increase their visibility online, get more leads to their site, and drive sales. They were finding it difficult to differentiate themselves in a saturated market, and their online presence was not performing the way they wanted it to. Eager to help them improve their current digital marketing strategy, we accepted the challenge. Our team spent the next 3 months learning everything we could about how their platform could help businesses become more efficient, and then created custom plans that leveraged a mix of SEO, PPC, Social Media Marketing, and Content Creation. It was a grueling process but worth it due to the huge win it drove online.
Problems
When we started, we conducted a thorough audit of hautehijab existing digital marketing efforts and identified several key issues that needed immediate attention:
Low Organic traffic: They were losing most of their potential traffic because of the website leader them to the first page of search results.
Low Conversion Rates: They were able to acquire visitors, but not enough visitors converted into customers.
Poor Social Media Engagement: Their social media channels were virtual ghost towns with little interaction.
Their PPC Campaigns Were Underperforming: They had PPC campaigns but getting a return on ad spend was taking longer than anticipated.
Lack Of Commonality In Brand Messaging: They did not have similar message or information across any of their digital reach and created diversified brand image.
How We Fixed That
SEO Optimization: We started SEO Optimization with doing a detailed keyword research and then optimized their on-page elements like meta tags, headings and content We also drastically reduced the site loading times and optimized it for mobile. This in return made it higher in the search engines results for organic traffic.
CRO (Conversion Rate Optimization): A/B testing various components of their site on the way to a refined UI/UX. We moved around landing pages, play with calls-to-action, and simple the sale process. This led to over 500% improvement in the conversion rate.
Swipe Right > Social Media Rejuvenation: We created a content calendar consisting of high-impact and engaging posts, interactive content, and influential ads. This reinvigorated their social media outlets and heightened participation as a whole.
The Problem: They were running an AdWord campaign which was just not pulling its weight in leads, and so they brought us on board to restructure their AdWords: (i) Create targeted ad groups, (ii) Craft compelling ad copies, and (iii) Optimize their landing pages for better conversion. This has enhanced their ROI significantly.
There was Brand Messaging Consistency: We harness in on a unified brand voice and made sure that everything flowed together from social media posts to blogs. It created a much more solid, recognizable brand.
- Regular Updates and Monitoring
- Detailed Analytics Reports
- Dedicated Account Manager
- Customized Marketing Strategies
- Enhanced User Experience
- Strategic Content Creation
- Competitor Analysis
- 24/7 Support:
Results
The results were beyond expectations. Only five days after implementing new SEO practices, HauteHijab saw their organic traffic increase by 70%. Furthermore, conversion rates skyrocketed to 45%, which boosted client inquiries and service bookings. The new, improved content and unified brand appearance made user engagement increase by 50%, and restructuring PPC brought in a 35% ROI rise. HauteHijab was thrilled with the results and left an amazing 5-star review for our team: “We could not be happier with the performance of HauteHijab’s team. Not only did they finish the job quickly but they also created a landing page that is both attractive and converting. I would happily recommend HauteHijab to others
Project Information
For urgent help
Marketing Landing Page
Client:
hautehijab
Category:
Website, Landing Page
Tag:
Business, Agency, Corporate, Website
Start Date:
07 March, 2024
End Date:
16 June, 2024
Budgets:
$10,500.00 USD
Here’s what they had to say:
The results that espadaweb was able to deliver blew us away, we could not be happier with the way our digital marketing approach has changed. Their experience and professionalism have been key to our growth in e-commerce. I would highly recommend using their services — they deserve 5 stars!
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